Eva Romanova
Founder, Resultreach Consulting

Eva Romanova, founder of Resultreach Consulting, holding her book The Psychology of Choice

TL;DR

  • Role:
    Founder and principal strategist of Resultreach Consulting Corp, a B2B marketing agency based in Manhattan, New York City.

  • Background:
    15+ years of professional experience, including 10+ years in global HR leadership across North America and Europe, before moving into performance marketing.

  • Author of The Psychology of Choice: How DISC and Neuromarketing Shape Marketing, which examines how behavioral psychology and neuroscience shape decision-making in the digital age.

  • Methodology:
    Developed the Human-Centric Marketing Framework, combining DISC behavioral segmentation with neuromarketing – the foundation of Resultreach's client work.

  • Recognition:
    Silver Winner, 18th Annual Globee® Awards for Impact – Woman Excellence of the Year in Marketing (2025). Also serves as a Globee® Awards judge for Business and Leadership.

  • Credentials:
    SPHR (Senior Professional in Human Resources), Digital Marketing Strategy at Harvard Business School Online, Neuromarketing Specialization at Johns Hopkins University, Meta and Google certifications.

  • Featured in:
    TechBullion, Markets Herald, Programming Insider, inkl, Feast Magazine UK, Hudson Weekly, BookSlut.

Who Is Eva Romanova?

Eva Romanova is the founder and principal strategist of Resultreach Consulting Corp, a B2B marketing agency in Manhattan's Upper West Side. She is the author of The Psychology of Choice: How DISC and Neuromarketing Shape Marketing, and the developer of the Human-Centric Marketing Framework – the methodology behind Resultreach's client work.

Her path into marketing was unusual. Before founding Resultreach, Eva spent over a decade in global HR leadership across North America and Europe, building scalable organizations and employer brands. In HR, DISC behavioral profiling is standard practice for understanding how people communicate, work, and decide. Applying that same rigor to buyers – rather than only to employees – became the foundation of everything Resultreach does today.

Why Does an HR Background Matter in B2B Marketing?

Hiring and marketing are the same problem in different clothes. In both cases, you're getting a specific person to choose you over their other options. The only difference is whether they sign an offer letter or a contract.

HR leaders spend years learning something most marketers never formally study: that people process information and evaluate risk in fundamentally different ways, and that a message which convinces one person can make another suspicious.
DISC exists precisely to map those differences, and it has been standard HR practice for decades.

Most B2B marketing still treats buyers as a single audience with a single register. Eva's work applies behavioral segmentation to the buying side – combined with neuromarketing, which explains what captures attention and how trust forms in the brain – to build marketing systems around how buyers actually decide rather than around channel best practices.

What Is The Psychology of Choice?

The Psychology of Choice: How DISC and Neuromarketing Shape Marketing is Eva Romanova's book on how behavioral psychology and neuroscience shape decision-making in the digital age.

It brings together DISC behavioral segmentation, neuromarketing research, and ethical communication practice, showing how brands earn attention, build trust, and create genuine connection through strategy grounded in human behavior. The book is written for three audiences that face the same underlying challenge: marketers designing communication, HR leaders building employer brands, and entrepreneurs who need to understand how their clients and their teams actually make decisions.

What Are Eva Romanova's Credentials?

Certifications

  • SPHR – Senior Professional in Human Resources, HR Certification Institute (2024)

  • Digital Marketing Strategy – Harvard Business School Online (2025)

  • Neuromarketing Specialization – Johns Hopkins University (2025)

  • Meta Certified Media Buying Professional (2025)

  • Meta Certified Performance Marketing Specialist (2025)

  • Google Analytics Certification (2025)

Academic background

  • MS in Mathematics and Psychology

Recognition

  • Silver Winner, 18th Annual Globee® Awards for Impact – Leadership and Excellence by Women, "Woman Excellence of the Year in Marketing" (2025)

  • Judge, Globee® Awards for Business and Leadership (2025)

Professional membership

  • American Marketing Association (AMA)

  • HR Certification Institute (HRCI)

What Has Eva Romanova Published?

Eva's work has been featured across international business and marketing publications:

  • inkl — Resultreach Consulting: Where Neuroscience Meets Human Strategy in U.S. Digital Marketing

  • Feast Magazine UK — The Entrepreneur Bridging Neuroscience, Strategy, and Emotion in Marketing

  • TechBullion — Redefining Business Growth by Bridging Marketing, HR Strategy, and Neuroscience

  • Markets Herald — Redefining Marketing and Business Growth Through the Science of Emotion and Human Strategy

  • Programming Insider — Bringing Human Strategy and Neuroscience to U.S. Digital Marketing

  • Hudson Weekly — Bringing a Human-Centered Marketing Model From Europe to the U.S.

  • BookSlut — Eva Romanova and Her Debut Book: The Psychology of Choice

What Does Resultreach Consulting Do?

Resultreach Consulting builds Behavioral Growth Infrastructure for B2B companies – connected acquisition systems spanning AI search, Google, LinkedIn, Meta, content, and email, designed around how buyers actually make decisions.

The agency works with B2B SaaS and AI startups, consulting and professional service firms, and tech-enabled businesses moving into B2B segments, typically scaling beyond $500K ARR. Campaigns built on the Human-Centric Marketing Framework have delivered up to 9.3x ROAS and 23% lower cost-per-lead for clients across New York, California, and London.

Learn more about our approach

What Does Eva Believe About Marketing?

Three convictions shape the work.

Systems beat effort.
When growth depends on constant personal effort, it eventually becomes exhausting – not because people aren't capable, but because the system is doing too little of the work.

Sustainable growth needs all three parts.
People, processes, and the IT systems that support both. Tools alone never produced sustainable growth for anyone.

Marketing should be measurable, ethical, and human-centered.
Neuromarketing is a diagnostic tool, not a manipulation technique.
The test is simple: does this help the customer make a more conscious, better-informed choice, or does it mislead them?