Frequently Asked Questions

Quick Answers

  • What we do: Build Behavioral Growth Infrastructure — connected B2B acquisition systems across AI search, Google, LinkedIn, Meta, content, and email.

  • How: The Human-Centric Marketing Framework, combining DISC behavioral segmentation with neuromarketing.

  • Who for: B2B SaaS, consulting, and professional service companies scaling beyond $500K ARR.

  • Pricing: Strategic Audit $4,000–$8,000. Execution sprints from $4,000/month on 90-day cycles. The audit fee is credited toward your first month if you continue.

  • Ad spend: Not included. Media budget goes directly to platforms from your own account.

  • Timeline: Measurable improvement in 45–90 days. Full pipeline transformation in 6–12 months.

  • First step: Book a discovery call with our team.

About the Approach

  • Most agencies optimize execution within channels – better ads, better keywords, better landing pages. We work one layer beneath that, on the audience and decision architecture the channels are executing against. Before building anything, we map how your actual buyers decide – using DISC behavioral segmentation to identify decision styles and neuromarketing to understand what captures attention and forms trust. When the underlying architecture is wrong, better execution just produces better versions of the wrong thing.

  • DISC segments people by how they make decisions across four styles: Dominance, Influence, Steadiness, and Conscientiousness. It matters in B2B because purchases aren't made by one person. Gartner research puts the typical buying group for a complex B2B solution at six to ten decision-makers, each arriving with their own independently gathered information. A message calibrated for one stakeholder can actively repel another in the same meeting.

  • It's our methodology for building B2B marketing systems. It combines neuromarketing — the applied neuroscience of how the brain perceives, reacts, and remembers — with DISC behavioral segmentation, which maps how different people process information and evaluate risk. Together they answer a question most B2B marketing skips: not "what should we say about ourselves," but "how does this specific buyer evaluate trust, authority, and risk?"

Who We Work With

  • B2B SaaS and AI startups, consulting and professional service firms (including RevOps, SalesOps, IT services, and operations consulting), and tech-enabled businesses moving into B2B or enterprise segments. Most are scaling beyond $500K ARR with a working product, repeatable revenue, and a defined ideal customer.

  • B2B is our focus. The methodology is built for B2B decision-making: longer sales cycles, multiple stakeholders, and higher trust thresholds. We have also worked with consumer brands on selected projects, but our systems, case studies, and pricing are designed for B2B companies.

  • Three situations. Pre-product-market-fit companies should be learning from customer conversations rather than building acquisition architecture on assumptions that will change. Companies wanting one channel managed competently should hire a specialist — this is a heavier instrument than that problem requires. And companies needing revenue within 30 days should focus on direct outbound and existing relationships; systems solve scaling problems, not cash-flow emergencies.

How We Work

  • A focused diagnostic engagement. We map your current buyer journey, reconcile your stated ideal customer profile against the clients who actually generate value, analyze competitors' funnels and messaging, and identify where the system is leaking. You receive a behavioral growth roadmap you can act on — with us or internally. Most audits complete in 2–3 weeks.

  • Because systems need cycles, not launches. Month one is strategy, build, and testing. Month two is optimization based on what the testing revealed. Month three is scaling what works. Compressing this produces the same result as any rushed system — activity without compounding.

Pricing and Terms

  • A Strategic Audit runs $4,000–$8,000 depending on scope. Execution sprints start at $4,000/month on 90-day cycles, with pricing scaling by scope and channel mix. If you start with a sprint, the audit fee is credited toward your first month.

  • No. Your service fee covers strategy, execution, creative, ads setup, email systems, optimization, and reporting. Media spend is paid directly to the platforms (Meta, Google, LinkedIn) from your own business account. This means you own your ad accounts, your data, and your audiences — with full visibility into what's being spent.

Results and Timelines

  • Most B2B clients see measurable improvement — lower cost-per-lead, better lead quality — within 45–90 days of the system going live. Cost-per-lead reductions typically fall in the 15–25% range over the first 60–90 days. Full pipeline transformation takes longer, usually 6–12 months. This is arithmetic, not effort: B2B sales cycles commonly run 12–16 weeks, so a buyer entering the system in month one may not close until month four or five.

  • Results vary by industry and starting position. Recent outcomes include a B2B consulting firm that cut cost-per-lead by 23% and reached 9.3x ROAS within 90 days, a London consulting firm that dropped cost-per-lead by 21% after integrating LinkedIn into their funnel, an online education company that saw 13% lower cost-per-sale within 45 days while expanding into corporate B2B, and a New York brand that grew revenue nearly 16% in three months without increasing ad budget.

  • We don't guarantee specific revenue numbers, and any agency that does is either guessing or working with a definition of "results" that won't survive scrutiny. What we commit to is expert execution, transparent reporting you can audit yourself, consistent optimization cycles, and a strategy grounded in behavioral research rather than assumption. If the system isn't producing, you'll know why — and so will we.

Channels and
AI Search

  • B2B buyers increasingly begin research by asking an AI tool to explain a category, name credible providers, and compare approaches. By the time they visit websites, they're validating a shortlist that formed elsewhere. Gartner research indicates buyers spend only about 17% of their total purchasing time meeting with vendors — and that's split across every vendor under consideration. Being absent from the AI research stage means being absent from the shortlist entirely, regardless of how well your paid media performs.

  • Structurally, not by trickery. Content organized so models can extract direct answers, question-shaped headings, genuine explanatory depth rather than keyword padding, and — the largest factor — credible presence across sources the models already trust, which comes from real editorial coverage and thought leadership rather than press releases.