The Psychology of Choice: How DISC and Neuromarketing Shape Marketing

It’s official — my book is out!
After years of connecting marketing with human behavior, I finally put it all into one place.

The Psychology of Choice: How DISC and Neuromarketing Shape Marketing — now available on Amazon. https://a.co/d/6LZ6fUO

This book explores how people actually think, feel, and decide — and how marketers, entrepreneurs, and consultants can use that understanding to build brands that connect on a deeper, more human level.

It’s not another theory book. It’s a practical guide built on behavioral psychology, neuroscience, and real marketing results — showing how to translate emotional intelligence into measurable business growth.

With it, you’ll learn how to:
• Understand how attention, emotion, and memory drive decisions.
• Adapt your message to different DISC personality types.
• Apply neuromarketing principles to design emotionally resonant experiences.
• Use sensory cues to build trust and loyalty.
• Turn psychology into genuine connection — not manipulation.
Whether you’re a marketer, entrepreneur, or strategist, this book will help you build marketing that feels human and performs with precision.

Available now on Amazon → https://a.co/d/6LZ6fUO