"Where are our clients?"

You used to close deals in 6 weeks. Now it takes 12 weeks.

The prospects are the same.

Same pain points.

Same demo.

What changed?

Uncertainty changed behavior.

It's not your product.

It's not your pitch.

Here's what's happening.

After your demo, buyers now need to:

- Get sign-off from six or more people

- Run it past finance

- Wait for the "next quarter budget review"

Every deal has more steps now.

It's not because your solution is less valuable.

It's because risk feels more expensive.

So, pushing harder doesn't work.

More follow-ups won't help.

What works:

Stay visible while they work through their process.

If their decision-making process takes 12 weeks, your presence needs to last 12 weeks, too.

Not louder. Longer.