Ai Era

As Meta, Google, and LinkedIn continue to integrate automation and AI into their ad platforms, one thing is becoming clear: soon, anyone can run ads by clicking just a few buttons.

Targeting? Automated.
Creatives? AI-generated.
Optimization? Handled.

Frankly, the algorithms will do it better than most junior marketers.

So, the real question becomes – What's your edge when execution is no longer in your control?

My answer – Strategy.

The value isn't in setting up campaigns.
It’s in understanding:
– How audiences move through a funnel
– What motivates them to act
– How messaging shifts at different awareness stages

It's also about thinking beyond the dashboard.

Personally, I keep evolving by:
– Reading newsletters like HubSpot's
– Following top marketing thinkers on LinkedIn
– Watching buyer behavior and funnel shifts across industries
– Stay relentlessly curious about what’s next.

I believe AI won’t replace marketers.
However, it will replace those who only know how to push buttons and have never learned to think strategically.