What’s DISC? And why should marketers care?

Coming from an HR background, I’ve always been fascinated by what drives people’s decisions.

When I started refining marketing strategies, I asked myself:

What if I applied behavioral insights, like the DISC model, to marketing?

Originally designed to improve communication and teamwork, the DISC model could be one of the smartest tools in modern marketing.

Here’s a quick breakdown:

D – Dominance: Action-takers. Want results fast.

I – Influence: Charismatic. They respond to stories and connection.

S: Steadiness: Loyal. Values trust and safety.

C – Conscientiousness: Analytical. Needs proof and logic.

I personally am I+C.

Why this matters:

Each type reacts differently to messaging, offers, and visual design.

Understanding DISC allows us to build personalized, conversion-ready campaigns, from ad copy to email sequences.

Now, with AI automating much of the execution process, personalization is the last competitive advantage.

However, personalization isn't just about inserting names into emails; it's about aligning messages with mindsets.

I want to go beyond demographics and interests.

I analyze which DISC message types your audience engages with the most and use that insight to optimize targeting, retargeting, and upselling.

Marketing is about resonance. Insights from HR can help us achieve that.