More leads ≠ more sales.

It's a hard truth that I often share with clients, especially coaches, consultants, and small business owners who are just starting to invest in ads.

They believe that more traffic is the solution.

But the truth is, to sell, you actually have to sell.

Often, you don't have a lead problem. You have a problem with your sales process.

You can post. Boost it. Hope that leads will convert.

But what you need is:

- A clear offer that solves a visible problem or meets a customer need

- A conversion path that feels natural to the buyer

- A follow-up strategy — email, direct message, call, etc.

Most importantly, you need confidence in closing.

I use a full-funnel approach to build funnels that don't stop at traffic.

Because getting attention is only step one.

Converting it? That’s the business.