Beyond Demographics: How We Personalize Ads Based on How People Think

At Resultreach, we know one thing for sure.

People don't make decisions the same way.

That’s why we created our own framework that combines:

Neuromarketing: How the brain reacts to emotion, layout, urgency, and attention

DISC: How people make decisions based on their dominant personality style.

Rather than segmenting by interest or behavior alone, we build funnels around decision-making styles.

– D (Dominance): Fast-paced, direct, ROI-driven messaging

– I (Influence): Storytelling, emotional appeal, and community.

– S (Steadiness): Trust-building, long-term thinking, and security.

– C (Conscientiousness): Data-driven, logical, and thorough breakdowns.

Here's where neuromarketing comes in. We use behavioral triggers such as:

– Social proof

– Loss aversion

– Visual hierarchy

– Color psychology

But tailored to how each type thinks.

Result?

Higher conversion rates. Lower CPL. More effective, human marketing.

Contact us if you're ready to stop guessing and start aligning with how people actually buy.