Most deals don’t fail. They pause.

Most deals don’t fail.
They pause.

Not because the buyer changed their mind.
But because something is missing:
– internal alignment
– risk reassurance
– decision justification

In the CRM, it looks like a stuck stage.
In reality, it’s a stalled decision.

When this isn’t visible, teams push harder:
– more follow-ups
– more urgency
– more pressure

But pressure doesn’t resolve uncertainty.
If your pipeline can’t show why deals pause, you’re managing symptoms and not causes.

What usually needs to happen before your buyers feel ready to move forward?