Your funnel shows stages. But your buyers live in decisions.

Your funnel shows stages. But your buyers live in decisions.

A pipeline tracks internal steps:
– lead
– demo
– proposal
– closed

But buyers don’t move in straight lines.
They pause.
They revisit options.
They loop back.
They wait for internal alignment.

When we confuse funnel stages with the real decision journey, we start optimizing the wrong things.

That’s why dashboards can look healthy, while revenue feels unpredictable.
Funnels show movement. Lifecycles explain behavior.

Until you design for the full decision journey, your funnel will always feel “leaky.”

Where does your buyer pause that your funnel doesn’t show?