When revenue doesn’t follow.

When growth stalls, many Founders assume they need better people.
So they hire. And hire again.
More marketers.
More specialists.
More execution.

Then something doesn’t work, the most obvious answer – replace people, expand the team, change roles, add more capacity
The workload grows.
The team grows.

But revenue doesn’t follow.

Not because people are incompetent.
But because no one is responsible for the system.
Each person improves their part. No one redesigns the structure connecting them.
So the business becomes busier, not better.

If adding people doesn’t change the outcome,
here’s the hard truth:
The problem isn’t capacity. It’s architecture.

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